AUTUMN SALE! Get 5% off your order by using the code 'PLO5OFF' (Excludes offer items & certain brands)
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  • FREE Standard UK Delivery on orders over £49.99*

  • Lowest Prices Checked Daily

  • TrustPilot rated 'Excellent' from over 77,967 reviews.

AUTUMN SALE! Get 5% off your order by using the code 'PLO5OFF' (Excludes offer items & certain brands)

Affordable Parenting

At PreciousLittleOne we are passionate about making baby products accessible and affordable for all parents. We expertly source baby products to suit all budgets and living situations, while ensuring that quality and safety is never compromised. During your shopping experience at PreciousLittleOne you will be supported by fully trained staff who care about assisting you to choose the best products for your needs every time.

Our Story


It all began in 2008Ö

Mother, Nicola, was on maternity leave and looking for a way to connect and share advice with other mums in the same position as herself. She set-up PreciousLittleOne (Company No: 6502674) as an advice platform to help other mums, while allowing her the freedom she needed to look after her own kids from home. It was a success! Popularity grew and the business progressed to not only sharing advice but to selling nursery products too.

An Expanding Family

In the early days the business was run from the family home, with the first product lines stored in Nicolaís garage. Things were taking off, and Nicola and her husband Ian decided to run the business together, investing their time into growing PreciousLittleOne, as well taking care of their own expanding family. They recruited their own small team and it didnít take long for them to move into their own business premises.

Hard Work Rewarded

Nicola, Ian, and the teamís labour was well rewarded when PreciouslittleOne won Business of the Year award in 2012. PreciousLittleOne was also a finalist in the Progressive Preschool Awards in 2014, 2015 and 2017 and won Best Online Retailer in 2015. Since then the brand has entered into exciting partnerships with industry names: Emmaís Diary and Bounty, who also provide pregnancy advice and support to new parents.

10 Years On

PreciousLittleOne has come a long way in 10 years and has now grown to be one of the largest independent nursery retailers in the country. From the humble beginnings of a family home, the brand has expanded to include a store in Grantham, as well as the huge online store, which are both served by a huge 35,000 sqft warehouse and team of 47 dedicated staff. Today PreciousLittleOne proudly stocks over 16,000 product lines including leading industry brands such as Mamas & Papas, Bugaboo and iCandy.

Customer Support

We have received over 74.7k reviews to date on Trustpilot from our loyal customers, with 87% of reviewers rating our service as excellent, which makes us extremely proud! At PreciousLittleOne we are always pleased to receive feedback from our customers. Why not leave us a review on Trustpilot?

Our dedicated customer support team are on hand to answer your questions, 7 days a week. If you would like to speak to one of our team, you can contact us here.

Explore Our Store

Our shop is within easy reach of Grantham town centre (located on the same retail park as B&Q) and, for those travelling from further afield, is situated close to the A1 and free car parking is available.

In our Grantham store you will find everything you need for your little one under one roof including popular brands such as SilverCross, Mamas & Papas, iCandy and Kinderkraft. Our specially trained customer service assistants will be on hand to offer advice and support to ensure you find a product that is right for your needs.

Looking for a bargain? On the last Saturday of every month we run a sale event where you can find ex-display products reduced up to 80% from the recommended retail price.

We look forward to seeing you in store!

How to Find Us


Unit 19

London Road Industrial Estate

London Road



NG31 6EN

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Opening Times

Monday 9am - 5pm

Tuesday 9am - 5pm

Wednesday 9am - 5pm

Thursday 9am - 5pm

Friday 9am - 5pm

Saturday 9am - 5pm (Shop Only)

Sunday Closed

Bank Holidays Closed

Payment MethodsSecure, safe payments




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