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Celebrate World Breastfeeding Week!

If you are capable of breastfeeding and choose to do so, breastfeeding is a beautiful and bonding experience between mummy and baby. To celebrate and normalise breastfeeding, we have compiled a selection of handpicked products, useful advice and handy guides. We are covering all your breastfeeding needs!

Celebrate World Breastfeeding Week!

Breast Pumps


Nursing Pillows


Feeding Bottles


The UK's Pledge to Normalise Breastfeeding

In the UK, there is a large emphasis on normalising breastfeeding. Examples of this effort include breastfeeding events all around the country, businesses' encouragement to breastfeed in-stores, and even celebrities actively promoting breastfeeding and sharing their experiences. Click below to also get tips on breastfeeding in public!

About World Breastfeeding Week

World Breastfeeding Week is a campaign organised by the World Alliance for Breastfeeding Action (WABA), and its main focus is the protection, promotion and support of breastfeeding worldwide. This year's initiative focuses on three aspects:

Preventing malnutrition in all its forms

Not only does breastfeeding help prevent different forms of malnutrition in babies but it also benefits the mother's health, having positive lifelong effects on both children and mothers.

Ensuring food security, even in times of crisis

Breastfeeding is a safe and sustainable food source, being a climate-smart decision. Breastfeeding can be a crucial choice for the health of our babies and all of our planet!

Breaking the cycle of poverty

Babies that are not breastfed may have lower IQs, reducing their chances of achieving a good education and substantial earnings, and are also more susceptible to increased sickness, resulting in higher health care costs. Breastfeeding can help prevent this poverty cycle - and the best part? It's free!

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How to Prepare for Your Breastfeeding Journey

If you are thinking about breastfeeding, you probably have a lot of questions and concerns - don't worry, we've got you covered. In this guide, we have debunked breastfeeding myths, explored breastfeeding statistics around Europe, compiled a list of the best breastfeeding books, and suggested some products we believe to be breastfeeding lifesavers!

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